Nike Just Turned Us On!
- LBK
- Mar 24, 2016
- 1 min read
The last time technology waowed us all like this was when Steve Jobs introduced the world to the very first Ipad. Who could ever forget the awesomeness of seeing him flip the screen with just a flick of his finger on Youtube. It was mindblowing!
A few days ago, at Nikes Fitness and Innovation event, the company launched the HyperAdapt 1.0, a running shoe that has adaptive shoe lacing technology amongst other features. The wearer just needs to put on the shoe and as he or she stands up, the shoe laces tie themselves and adjust tightness and looseness to guaranty a comfortable overall fit.
Nike also released a new app called Nike Plus which will be available this summer. Nike Plus is a gateway to the world of Nike,which provides the user with access to information on Nike products and services, events and information. It also integrates with existing Nike apps like their training app.
Nike also introduced a new range of attire including gear for the 2016 Olympics and got Kevin Heart to endorse the companies new vision - Everyone can be an athelete.
Saying that Im excited about the Air HyperAdaptive or that I cant wait to get my hands on it doesnt even begin to express the way I feel. The idea of self-lacing shoes. Shoes that tie themselves just makes your jaw drop.
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